Since Rally Started

FUTURE RALLY DATES - Get your future Sturgis® Motorcycle Rally™ plans made

Sturgis® Motorcycle Rally™
~ Welcomes visitors & vendors from all over the world!

Be a part of the celebration!!! Everyone must experience Sturgis once in their lifetime. There's nothing quite like it. The streets are roaring with bikes and vendors fill the Main Street storefronts selling everything from alligator on a stick to tattoos. People are taking in all the sights and sounds including the custom bike builder exhibits, attending the world class concerts or supporting historical Jackpine Gypsies racing that started this world renowned rally. Make plans today to see what the excitement is all about!

  • August 4-13, 2017

Sturgis Mayor's Ride  Sturgis SuperStore Sturgis Rally Photos Sturgis Rally Places to Stay

How are the official dates of the Sturgis® Motorcycle Rally™ determined?

The first Rally, called the Black Hills Motor Classic, was held August 12-14, 1938. The first weekend in August was selected because it did not interfere with other established events held in surrounding communities such as Belle Fourche (rodeo) and Deadwood (Days of 76). Regional events were extremely important for social and economic reasons in the post depression Mid-west and as a good neighbor; Sturgis did not want to compete for those bodies and dollars.

As the event grew the "official" dates grew. The Sturgis® Motorcycle Rally™ is the first Friday of August, through Sunday of the following week.