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Sturgis Motorcycle Rally Social Media Strategy Driving Attendance, Tourism

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2016 Sturgis Motorcycle Rally

STURGIS – During three weeks spanning the 2016 Sturgis® Motorcycle Rally™, the City of Sturgis’ rally events department reported record social media traffic.

Sturgis® Motorcycle Rally™ reports that between July 22 and August 18, the official rally Facebook page reached 2,951,000 people and Twitter reached 432,000 people. Both numbers surpassed social media numbers recorded over the same time period during the 75th rally in 2015.

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B-1 Flyover To Cap Off Veteran's Ceremony In Sturgis Aug. 9

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B1 Bomber FlyoverAviators from the 28th Bomb Wing will provide a B-1 flyover down Main Street in Sturgis, S.D., at 3 p.m., Aug. 9 as part of the 16th Annual Veterans Recognition Ceremony.

"The B-1 flyover is a powerful testament to our nation's military might and unwavering commitment to preserving the freedoms we all cherish," said Jerry W. Cole, City of Sturgis Rally and Events Department director. "It is the perfect way to honor all those who have served our country and those currently serving."

 

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Thank You To Our Sponsors

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Sturgis Motorcycle Rally

The City of Sturgis would like to take a moment, on the eve of the 76th Annual Sturgis® Motorcycle Rally™, to recognize and express our sincere thanks to our Rally Sponsors.

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Rockford Fosgate Is Official Motorcycle Audio Sponsor Of The Sturgis Motorcycle Rally 2016

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Rockford FosgateRockford Fosgate Will Demonstrate its New Line of Motorcycle  Audio Upgrade Kits and Components in Downtown Sturgis, SD

TEMPE, Ariz. – Rockford Fosgate (www.rockfordfosgate.com), the industry leader in high-performance audio systems, is proud to announce for the third consecutive year that it will be the official motorcycle audio sponsor of the famed Sturgis® Motorcycle Rally™ 2016. Rockford Fosgate is proud to bring high performance motorcycle audio systems to the crowds of enthusiasts on Lazelle Street in downtown Sturgis, SD during the 76th annual week-long event from August 8-14.

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Jerry W. Cole Named Rally & Events Director

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Sturgis, SD - The City of Sturgis is pleased to announce Jerry W. Cole has been named the Rally & Events Director. Mr. Cole was selected after an extensive recruitment and selection process that received interest from many highly qualified and experienced applicants with local, regional, national and even international experience.

 

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Sturgis Motorcycle Rally 76th Anniversary Inspired Tree

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Sturgis Motorcycle Rally Christmas TreeA 76th Annual Sturgis® Motorcycle Rally™ inspired tree will be auctioned off at the 21st Annual Festival of Trees in Sturgis.  The tree is decorated in a cranberry and golden orange theme in keeping with the 2016 Official Sturgis® Motorcycle Rally™ colors.  It features 6 Sturgis® Motorcycle Rally™ Official Logo ornaments for 2016, real pine cone garland, cranberry spray, real dried orange slice ornaments with clove accents, barn wood star and burlap tree skirt.

The tree which was donated to the charity event by Black Hills Rally & Gold, Inc. of Sturgis will be auctioned off on the evening of Friday, November 20th at the Festival, which is held at First Interstate Bank in Sturgis.  Proceeds from this event are split between Hospice of the Northern Hills and the First Interstate Bank Greater Sturgis Area Foundation which supports local non-profit organizations in the community such as the Crisis Intervention Center, Meals on Wheels, Senior Citizen Center, Girl Scouts, Boy Scouts, CASA and Center for the Arts.  For those who are interested in making a bid on trees and who are not able to attend the Festival in person, you can visit the website www.sturgisfestivaloftrees.com for more information.


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2015 Sturgis Motorcycle Rally Attendance

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75th Sturgis Motorcycle RallyThe City of Sturgis has received data from sources that are traditionally used to calculate the official attendance estimate for the 2015 Sturgis® Motorcycle Rally™.  

The official estimate for attendees in 2015 was 739,000.  This number is based on previous comparisons for tons of garbage hauled within the City, Department of Transportation vehicle counts, Mount Rushmore traffic counts, SD Sales tax collections, Sanitation fees collected and Main Street photo counts.

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Traffic Numbers Released for the 2015 Official Sturgis Motorcycle Rally

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Traffic for the Official Rally Dates was up 30.7% from 2014.  2014 Traffic entering Sturgis at the 8 locations was 390,693.  Traffic entering for 2015 at the 8 locations was 510,749.   The 60th Rally in 2000 was the highest traffic entering Sturgis for the 7 official Rally dates with 604,441 total vehicles. 2015 was the highest total traffic entering Sturgis since 2005 when the total was 524,656.

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2015 Sturgis Rally Totals and Associated cost

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Garbage: 764.79 tons of garbage were processed during the 2015 Rally in comparison to 538.72 Tons during the 2014 Rally an increase of roughly 41.96%. Of the 764.79 tons of garbage processed 16.99 were recyclables, that were either processed at City Facilities or hauled to Rapid City for Processing (mostly cardboard). Below are garbage stats form previous years for comparison. (these figures do not include any refuse collected from Kickstart, Thunderdome or Meade 46-1 facilities that were annexed immediately prior to the 75th Rally)

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Base B-1 To Cap Off Veteran's Ceremony In Sturgis Aug. 4

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A base B-1 bomber will provide a flyover down Main Street in Sturgis, S.D., at 3 p.m., Aug. 4 as part of the 15th Annual Veterans Recognition Ceremony.

The flyover will cap off an event formally recognizing four South Dakota veterans – one each from World War II, the Korean War, Vietnam War and Gulf War – and their families for their service.

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Steve Soffa’s Sturgis 75th Anniversary Collection of Watches is Prized All Over Town

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Official Sturgis Jewelry Designer Provides Commemorative Prizes for Winners and Donations to the Sturgis Community

Sturgis, SD – Steve Soffa brings his officially licensed Sturgis 75th Anniversary Collection of jewelry and watches to town for this year’s rally and finds it in hot demand—especially as the coveted prize for various shows and races.

The action will start on Saturday and Sunday, August 1-2 as the AMA Supermoto Races come to Sturgis City Park for the first time. Various Steve Soffa 75th Sturgis Anniversary timepieces will be given to the first, second and third place finishers of the races, as well as to the youth and amateur class winners.

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Whitewood Campground and the Ronald McDonald House Charities of South Dakota to team up for a fundraising campaign benefitting the charity.

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Ronald McDonald House and Whitewood CampgroundThe Ronald McDonald House Charities of South Dakota and Whitewood Campground are excited to join forces for a fundraising drive during the 75th Sturgis© Motorcycle RallyTM from July 30th through August 9th, 2015, with proceeds benefitting the South Dakota Charity.

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Tattoo Tequila-Official Tequila Of The 75th Sturgis Motorcycle Rally

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Tattoo Tequila Sponsor Sturgis Motorcycle RallyPresence of Award-Winning Tattoo Tequila Indicates Explosive Growth in U.S. Markets

Sturgis  – June 16, 2015 Today, fast-emerging brand, Tattoo Tequila, proudly announces their official endorsement by Sturgis, the largest and most iconic biker rally in the world. This internationally renowned Mecca of motorcycle enthusiasts has taken on award-winning newcomer to the spirits industry, Tattoo Tequila, as "The Official Tequila Sponsor" of the highly anticipated, 75th STURGIS®  MOTORCYCLE RALLY™.

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Rockford Fosgate Is Official Motorcycle Audio Sponsor Of The Sturgis Motorcycle Rally 2015

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Rockford FosgateRockford Fosgate will Demonstrate its Acclaimed Line of Motorcycle Audio Components in its Booth Location in Downtown Sturgis, SD

TEMPE, Ariz. - Rockford Fosgate (www.rockfordfosgate.com), the industry leader in high-performance audio systems, is proud to announce for the second consecutive year that it will be the official motorcycle audio sponsor of the famed Sturgis® Motorcycle Rally™ 2015. Rockford Fosgate is proud to bring high performance motorcycle audio systems to the crowds of enthusiasts on Lazelle Street in downtown Sturgis, SD during the 75th annual week-long event from August 3-9.

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METZELER unveils the Sturgis AMA Supermoto Elephant Run

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Rome, GA, April 29, 2015 – Once again Metzeler will contribute to the iconic Sturgis® Motorcycle Rally™ this year for its landmark 75th anniversary, announcing the inclusion of the AMA Supermoto “Elephant Run” race event on the schedule, which will provide Sturgis attendees and off road racing enthusiasts with a chance to see quality race action from the world class series live on-site.

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