Since Rally Started


Sturgis Motorcycle Rally FacebookWith and average 400,000 plus attendees, the Sturgis Rally has quite a few fans on social networks. The largest following of fans can be found on the Sturgis Motorcycle Rally ® Facebook page, where over 199,000 share, plan, and reminisce. According to Brenda Vasknetz, Director of the annual Sturgis Motorcycle Rally, the page offers riders a place to interact year round, rather than just one week in August.


Sturgis Motorcycle Rally PinterestThe breathtaking beauty of the Black Hills makes for some stunning photos, which riders can share on the Sturgis® Motorcycle Rally™ Pinterest page. From the Badlands to Custer State Park, there are a number of picturesque photo opportunities. Riders can also pin photos of downtown Sturgis, bikes, and people.


Sturgis Motorcycle Rally TwitterFor riders seeking up to the minute updates and conversations, the Sturgis® Motorcycle Rally™ Twitter page offers just that and more. Conversations about the Rally are happening every minute of every day @SturgisRally, and will continue to increase as the 2016 Rally countdown continues.


Sturgis Motorcycle Rally Google PlusGoogle fans will be happy to know that the Sturgis® Motorcycle Rally™ also maintains a Google + page. Include them in your circles and never miss an update. There are easy access links to entertainment, lodging, and events to plan your Rally schedule and connect with other Rally go-ers.


The Sturgis® Motorcycle Rally™ has been a South Dakota tradition since August 14, 1938. Rally founder, “Pappy” Hoel, started the event after purchasing a motorcycle franchise and beginning the Jackpine Gypsies Motorcycle Club. The Rally is one of the longest running, weeklong motorcycle rallies in the country and gathers over a half million people each year from all over the world. This weeklong event has bike shows, concerts, motor-cross events, and other unorthodox events that make Rally a truly unique event. Social media channels offer participants and fans the opportunity to connect throughout the year about this one of a kind experience.