Since Rally Started


The City of Sturgis welcomes media coverage of the Sturgis® Motorcycle Rally™.  To assist the media in providing accurate and timely coverage of our exciting event, we are pleased to offer updates to representatives of recognized media outlets who are here on assignment.  We also provide a quiet Media Center.

For interview requests, please contact the Public Information Officer,
Christina Steele, at (605) 347-4422, extension 5.

Media Registration for Rally Coverage
Official media registration is not required for Rally coverage.  However, if you choose to register, you will be included on our e-mail list for Rally related press releases (year around) and daily Rally updates.
Registered outlets will also receive an invitation to attend our daily press conferences held at the Sturgis Community Center each day, August 4-12 at 1:00.  The Community Center is located at 1401 Lazelle.

To register, visit the City website Media Page at .  
Or download the Registration Form  and Email the completed form to

Media Access
The City no longer issues Rally Media Credentials or Parking Passes.  You will, however be allowed access to the Main Street Photo Towers (5 minute maximum may apply) at no charge by showing your regular media credentials.  Many other venues in downtown Sturgis such as the Motorcycle Museum and the Jackpine Gypsies may also grant access if you show your credentials.

Press Conferences
The City of Sturgis will host a daily press conference at the City of Riders Media Center at 1:00pm.  Representatives from the Sturgis Police Department, Sturgis Ambulance Service, and the Media Relations Department will be present.  Representatives from County and State agencies may also be present, but the City does not guarantee participation.

The registered media will be informed via E-mail if any other press conferences are scheduled.  This information will also be posted on the Sturgis City website Media page. 

For interview requests, please contact the Public Information Officer,
Christina Steele, at (605) 347-4422, extension 5.

City of Riders Media Center Services
Media Locations Sturgis RallyThe City of Riders Media Center is located in the Harley-Davidson Sturgis Expo at 1401 Lazelle.  The Media Center is open and staffed for your use 9:00am until 4:00pm daily, August 4 – 12.  The center is a Wi-Fi hotspot where you can relax and work in a somewhat quiet atmosphere.  Photo copy machine and fax is also available for a nominal fee.  This is also the location of our 1:00 press conferences.

Useful Links
City of Sturgis
Sturgis Area Chamber of Commerce
Sturgis Public Library
Sturgis Public Library Blog
Sturgis® Motorcycle Rally™ Facebook
Sturgis® Motorcycle Rally™ Twitter
Sturgis® Motorcycle Rally™ Google Plus
Sturgis® Motorcycle Rally™ Pinterest
Sturgis® Motorcycle Rally™  Instagram